As a general rule, third parties may use the Eldon Corporate Logo ("Logo") always pursuant to the specifications on this page, to identify Eldon Group, products or services. Any use that falls outside of these specifications is strictly prohibited.
Third parties may only use the Logo without a license under the following limited circumstances:
- In advertising, marketing collateral, or web pages that describe your business connection with Eldon
- In an area of a website, advertising, or marketing collateral exclusively dedicated to the sale of Eldon products
The following guidelines must be followed for all use of the Logo:
- The Logo may not be imitated or used as a design feature in any manner.
- The Logo may not be used in a manner that would disparage Eldon Group or its products or services.
- The Logo must be used as provided by Eldon with no changes, including but not limited to changes in the color, proportion, or design, or removal of any words, artwork, or trademark symbols. The Logo may not be animated, morphed, or otherwise distorted in perspective or appearance.
- Use only approved Eldon logo artwork:
- The logo may not be cut, folded, expanded, condensed, or mistreated in any way. The proportion of the original version must be maintained.
- The logo should not be used in body copy – only "Eldon" should be used in such cases. The logotype and symbol should always be used together to maximize the impact of the Eldon Signature.
- The signature should always be surrounded with free space, or have a ‘Free Zone’ as the illustrations show. The free space should always be the same as the height of the logotype = (4 x)
The Logo must stand alone and may not be combined with any other object, including but not limited to other logos, words, graphics, photos, slogans, numbers, design features, or symbols. The Logo must never be used to represent the word "Eldon" in text, including in a headline, product-name logotype, or body copy.
The Logo must not be incorporated or used in any manner as part of, or in close proximity to another company's name, domain name, product or service name, logo, trade dress, design, slogan, or other trademarks. The Logo must never appear with any other symbol or icon (except the registered trademark symbol); contained within a box, circle, or other shape or combined with any other name, logo, or icon to create a co-branded logo.
Neither the Logo nor the Eldon name may be used in any other company name, product name, service name, domain name, website title, publication title, or the like.
Eldon reserves the right in its sole discretion to terminate or modify permission to display the Logo, and may request that third parties modify or delete any use of the Logo that, in Eldon's sole judgment, does not comply with these guidelines, or might otherwise impair Eldon's rights in the Logo.
Eldon further reserves the right to object to unfair uses or misuses of its trademarks or other violations of applicable law.
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